How to Choose the Right Accounting System

How to Choose the Right Accounting System

SystemsTechnology
6 min readAssay AI

Choosing an accounting system feels permanent. But it doesn't have to be perfect—it just needs to fit where you are now and where you're going next.

Here's a framework for making the right choice.

Start with Your Needs, Not Features

Features are seductive. But you need to solve real problems, not collect features you'll never use.

What are you solving?: Do you need invoicing? Expense tracking? Multi-currency? Payroll? Start with a clear list of must-haves.

How complex is your business?: Are you a simple service business or do you have inventory, multiple locations, or complex revenue recognition?

Who will use it?: Just you? Your team? An accountant? Different users need different capabilities.

What's your budget?: Accounting software ranges from $10/month to $1000+/month. Know your budget and what you get for it.

Start with needs, then find systems that meet them. Don't start with features and work backwards.

The Big Three: QuickBooks, Xero, and FreshBooks

Most small businesses choose one of these. Here's how they compare:

QuickBooks Online: The market leader. Powerful, but can be complex. Best for businesses that need depth and integrations. Strong reporting. Good for scaling.

Xero: Cleaner interface than QuickBooks. Better user experience. Good for service businesses. Strong bank reconciliation. Growing ecosystem of integrations.

FreshBooks: Simpler than the others. Great for freelancers and small service businesses. Excellent invoicing. Less powerful reporting.

Other options: Wave (free, basic), Sage (enterprise-focused), NetSuite (enterprise). Consider these if the big three don't fit.

Try demos of each. See which one feels right for your workflow.

Key Evaluation Criteria

Rate each system on these dimensions:

Ease of use: Can you (and your team) actually use it? Complex systems that sit unused are worse than simple systems you use daily.

Bank connectivity: Does it connect to your bank? How easy is reconciliation? Bank feeds save hours.

Invoicing: If you invoice customers, how good is the invoicing? Payment processing integration? Recurring invoices?

Expense management: Can you track expenses easily? Receipt capture? Mileage tracking?

Reporting: Do the reports give you what you need? Can you customize them? Export capabilities?

Integrations: Does it integrate with tools you use (CRM, payroll, payment processors, etc.)?

Scalability: Will it grow with you? How does it handle multiple users, locations, currencies?

Support: What support do you get? Is it responsive? Do you need support often?

Mobile access: Can you access it from your phone? Do you need that?

Cost: Monthly cost, plus any per-user fees, integration costs, or transaction fees.

Create a simple scorecard. Rate each system 1-5 on each criterion. See what rises to the top.

Stage-Appropriate Choices

Your stage matters. Don't over-buy or under-buy.

Pre-revenue or very early: Use something simple and free/cheap. Wave or FreshBooks. You don't need complexity yet.

Revenue, single founder/operator: QuickBooks Online or Xero. Start with basic plans. You need real accounting, not spreadsheets.

Small team (2-10 people): QuickBooks Online or Xero with multiple users. You need collaboration and better controls.

Growing team (10-50 people): QuickBooks Online Advanced or Xero with more users. You need better reporting, workflows, and integrations.

Scaling (50+ people): Consider QuickBooks Enterprise, NetSuite, or Sage. You need advanced features, multi-location support, and robust controls.

Match the system to your stage. You can always upgrade later—but you can't easily downgrade.

Industry-Specific Considerations

Some businesses need industry-specific features.

E-commerce: Need inventory management, multi-channel sales tracking, shipping integration. Consider QuickBooks Plus or Xero with inventory add-ons.

SaaS: Need subscription billing, revenue recognition, MRR tracking. Consider QuickBooks with billing add-ons or specialized tools.

Professional services: Need project tracking, time tracking, client billing. Consider FreshBooks, Xero with project add-ons, or QuickBooks with project features.

Retail: Need point-of-sale integration, inventory management, multi-location. Consider QuickBooks Enterprise or specialized retail systems.

Non-profit: Need fund accounting, donor management, grant tracking. Consider QuickBooks Non-profit or specialized non-profit systems.

If you have industry-specific needs, factor them into your decision. Generic systems can work, but specialized ones often work better.

Implementation and Migration

Switching systems is painful. Plan for it.

Data migration: Can you import your existing data? How clean is your current data? Clean data makes migration easier.

Setup time: How long will it take to set up? Do you need help? Factor in implementation time and cost.

Training: Will you and your team need training? How available is training (videos, documentation, live support)?

Ongoing support: Will you need ongoing help? Is support available? How much does it cost?

Accountant compatibility: Will your accountant be able to work with this system? Ask them before choosing.

Implementation can take weeks or months. Plan accordingly.

When to Switch Systems

Sometimes the right move is switching, not starting fresh.

You've outgrown your current system: Your needs exceed what your system can do. You're working around limitations constantly.

Cost is too high: You're paying for features you don't use. A simpler (cheaper) system would work fine.

User experience is painful: Your team avoids using the system because it's hard to use. Bad UX costs you time and accuracy.

Missing critical features: You need features your system doesn't have, and workarounds aren't sustainable.

Integration gaps: You can't integrate with tools you need. This creates manual work and errors.

Switching is disruptive, but sometimes necessary. Plan the switch carefully.

Questions to Ask Before Deciding

Before you choose, answer these:

  1. What's my must-have list? (vs. nice-to-have)

  2. How many users need access? (affects cost and complexity)

  3. What's my budget? (monthly cost + setup + training)

  4. Do I need industry-specific features? (or will generic work)

  5. What integrations do I need? (CRM, payroll, payment processing, etc.)

  6. How technical am I? (affects ease-of-use requirements)

  7. Will I have help? (accountant, bookkeeper, team member)

  8. What's my growth plan? (affects scalability needs)

  9. How clean is my current data? (affects migration difficulty)

  10. What's my timeline? (when do you need this live?)

The Bottom Line

The best accounting system is the one you actually use. Start simple, choose based on needs (not features), and plan to evolve as you grow.

Don't overthink it. Most businesses do fine with QuickBooks or Xero. The system matters less than using it consistently.

Choose, implement, and commit. Then focus on keeping your books clean—that's what actually matters.

Want clarity like this in your own business?

Let's discuss how Assay AI can help you achieve financial clarity and operational excellence.